We now see labels like cage-free eggs, family-farmed dairy, and grass-fed meat. But what do the labels really mean? Is free-range better for the environment? Is organic more humane?

To answer these questions, author and activist Hope Bohanec will discuss her new edited volume “The Humane Hoax: Essays Exposing the Myth of Happy Meat, Humane Dairy, and Ethical Eggs.” Hope will examine the new trend of humanewashing and greenwashing in animal product marketing—and what we can do to combat it.

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ABOUT HOPE:

Hope Bohanec has been active in animal protection and environmental activism for over 30 years. She is the Executive Director of Compassionate Living and the host of the Hope for the Animals Podcast. Hope co-founded the Humane Hoax Project, the Ahimsa Living Project and has organized hundreds of online and in-person events including the Humane Hoax Online Conference, the Humane Hoax Chicken Webinar, and the Sonoma County VegFest.

Hope has also published two books on the subject of humanewashing and greenwashing: “The Ultimate Betrayal: Is There Happy Meat?” and “The Humane Hoax: Essays Exposing the Myth of Happy Meat, Humane Dairy, and Ethical Eggs.” Over the last three decades, she has worked for the national nonprofits United Poultry Concerns and In Defense of Animals as well as contributed chapters to two anthologies.

ABOUT HOPE’S BOOK:

“The Humane Hoax: Essays Exposing the Myth of Happy Meat, Humane Dairy, and Ethical Eggs” is a new volume that explores the timely topics of humanewashing, greenwashing, animal product marketing, language, and labels. Eighteen contributing authors expose how so-called alternative animal agriculture intersects with feminism, affects the environment, is represented in the media, and impacts human and non-human communities alike. This anthology has essays from noted animal and environmental advocates including Carol Adams, Karen Davis, Alastor Van Kleeck, Sailesh Rao, John Sanbonmatsu, and Christopher Soul Eubanks. All proceeds of the sale of the book go to Compassionate Living.

Join us for a spellbinding presentation featuring Hope Bohanec, one of the deftest minds to ever critique the “humane meat” movement!